Probably the best example of kinetic typography I came across was Aaron Leming's "Mad as Hell". Taken from the hit 1976 movie "Network", character Howard Beale's emotional speach urged people to stand up for whatever they were passionate about. Unlike other videos I watched, "Mad as Hell's" text placement packed alot of symbolism. Leming used many cool effects to convey Beal's message. When the character raised his voice the words were larger, when the topic changed, the sentances would stop, and then head another direction. Towards the end, the camera began to shift back and forth slightly on a stationary text to resemble Beale's heavy breathing. My favorite visual metaphor was a rectangular arrangment of the quote "we sit watching our TV's while some local newscaster tells us that today we had 15 homocides, and 63 violent crimes". The way the statement was presented reveals the continuation of crime, and how the media has "sheltered" it in a sense. The link to Aaron Leming's kinetic typography is listed below.
http://www.youtube.com/watch?v=rNxoLJy3m3s&feature=related
I am more interested in your excellent interpretation, Richard. The "sheltering" effect is a valid issue, especially considering the present decline of print media and pundit-style sensationalism. Good work.
ReplyDeleteI found this video interesting and the analysis you gave was really well done. Listening and watching this kinetic typography made you almost feel what the speaker was feeling. I also found it interesting that the only white quote throughout the whole video was that one visual metaphor and wonder why, but I didn't notice that the square symbolized a TV until i read your interpretation. Good job in noticing that!
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