http://www.youtube.com/watch?v=P4nqFL2o5Cw
This one had some interesting bits. I think I like kinetic typography better with music than prose or poetry, possibly because visuals and music have always blended so well. The majority of this is just transcribing the lyrics as they're sung, which I think might not be entirely effective (it doesn't sustain the viewer's attention, and gets predictable), but this is a good representation of getting the right visuals to match the theme of the piece. Also there are some creative moments that are pretty impressive.
It seems I've missed the boat a bit surrounding this whole kinetic typography scene. Van Halen did it pretty effectively with 'Right Now." The video was done by an advertising guy, so it makes sense that this stuff resonates with me. However, I feel the whole kinetic typography technique might be getting WAY overused. It's like the people who are using HDR (high dynamic range) to process ALL of their photographs. It takes away from the legitimate use of this technique, and adds a layer of "sameness" to all the work as a whole. I have a hard time viewing these KT samples on Youtube, because I instantly begin directing them in my head (spin left, fade, break type, float). I actually stop reading the type. I am looking at the "action" not the "meaning."
ReplyDeleteI agree with both of you guys, kinetic typography can be a great way to visualize a written peice, but most are just watered down renditions of something thats already been done. I've only seen a select few KT videos that have captured the deeper symbolism just with the arrangment of the text. I tend to enjoy the more subtle and inventive ways artists use to convey the tone. For example, at 43 seconds of this video, the text "no expression" slowly turns from black to gray. All in all i find it hard to see an artist coming through in a KT peice because theres not as much room for originality.
ReplyDeleteI certainly agree, kinetic typography is oversaturating the visual space these days. But then, what kind of visual art doesn't, especially when it makes its way into advertising?
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